Hailey Bieber has built a public profile that extends well beyond her connection to pop star Justin Bieber. A former model, beauty entrepreneur and influential fashion figure, she has developed a distinct identity through her work in fashion and the success of Rhode, the skincare and beauty company she founded. Her career has also made her a frequent subject of celebrity, beauty and lifestyle coverage.
Today, Hailey Bieber is best understood through several connected parts of her public life: modeling, entrepreneurship, beauty trends, fashion and family. Her rise with Rhode, in particular, transformed her from a recognizable fashion personality into a major figure in the beauty business.
Who Is Hailey Bieber?
Born Hailey Rhode Baldwin, Bieber grew up in New York and comes from the Baldwin family. Her father is actor Stephen Baldwin, while her mother, Kennya Baldwin, worked as a graphic designer. Hailey entered the modeling industry as a teenager and later became associated with major fashion campaigns and publications.
Her marriage to Justin Bieber added another layer to her public profile. The couple legally married in a New York civil ceremony in September 2018 and later held a larger wedding celebration in South Carolina in 2019. They welcomed their son, Jack Blues, in August 2024.
While her relationship remains a major part of celebrity coverage, her professional career has increasingly stood on its own.
From Modeling to Beauty Entrepreneurship
The most significant professional development in Hailey Bieber’s career has been Rhode. Founded in 2022, the brand was built around a relatively simple approach to skincare, with an emphasis on streamlined routines and recognizable products.
Bieber has explained that her experience working with makeup artists, facialists and other beauty professionals influenced her approach to skincare. Rhode positioned itself as a direct-to-consumer brand with minimalist packaging and accessible-looking routines, helping it stand out in an increasingly crowded beauty market.
The brand also became closely associated with beauty trends inspired by Bieber’s personal aesthetic. Terms such as “clean girl,” “glazed-donut skin” and other minimalist beauty looks became strongly connected with her public image and online culture. Vogue reported that thousands of people attended a Rhode Los Angeles pop-up during its 2025 opening period, illustrating the attention surrounding the brand.
Rhode’s Billion-Dollar Acquisition
A major turning point came in 2025, when e.l.f. Beauty announced a deal to acquire Rhode for $1 billion. Bieber remained involved with the brand after the transaction as its founder and in creative and innovation-focused responsibilities.
That development changed the way her career was viewed. Instead of being known primarily as a model and celebrity spouse, Hailey Bieber became increasingly recognized as a beauty entrepreneur with a company that had achieved a major corporate valuation.
| Career area | What it represents |
|---|---|
| Modeling | Her original professional career and fashion-industry foundation |
| Rhode | Her most significant entrepreneurial venture |
| Beauty trends | A major part of her influence on skincare and makeup culture |
| Fashion | Minimalist styling, tailoring and modern celebrity dressing |
| Media | Regular coverage across fashion, beauty and entertainment publications |
| Family life | A significant part of her public identity since becoming a mother |
Hailey Bieber’s Beauty Influence
Beauty remains one of the strongest areas of Bieber’s cultural influence. Her approach generally favors relatively streamlined routines rather than an extremely complicated list of products.
In a 2025 Vogue beauty feature, she described adjusting her routine after becoming a mother and said she was gravitating toward simpler, easier steps. Her reported morning routine included basic cleansing and hydration before moving into skincare products.
That shift is notable because her public beauty identity has often been associated with polished simplicity. Her influence is less about one permanent look and more about recognizable aesthetics that evolve over time.
💡 Pro Tip: When researching celebrity beauty routines, separate a person’s documented routine from product marketing. A public figure’s routine can show what they use or promote, but it does not establish that those products will produce the same results for everyone.
Fashion and Public Image
Fashion has remained another important part of Bieber’s profile. Her style is frequently characterized by clean silhouettes, simple color combinations, tailored pieces and understated accessories.
British Vogue has described her as closely associated with the clean-girl aesthetic, while coverage in 2025 highlighted a broader evolution toward structured tailoring, eveningwear and more experimental styling.
Her fashion influence also works alongside her beauty brand. The same minimalist visual language appears across clothing, makeup, skincare packaging and public appearances, creating a recognizable personal brand rather than treating each area separately.
Hailey Bieber and Family Life
Family became a more visible part of Bieber’s public story after the birth of her son in 2024. She and Justin Bieber have shared selected family moments publicly while keeping significant parts of their child’s life private.
Their marriage has also continued to receive extensive media attention. In September 2026, the couple marked their eighth wedding anniversary, with Justin sharing photographs and Hailey acknowledging the anniversary on social media.
For readers following her career, this period is significant because motherhood has coincided with another stage of professional development for her beauty business and public identity.
📌 Key Takeaway: Hailey Bieber’s public career now rests on more than modeling or celebrity relationships. Her strongest independent professional achievement is Rhode, while her influence across beauty and fashion has helped make her a recognizable modern lifestyle figure.
Frequently Asked Questions
What is Hailey Bieber known for?
She is known as a model, entrepreneur, beauty-industry figure and the founder of Rhode. She is also widely covered because of her marriage to Justin Bieber and her influence on fashion and beauty trends.
When did Hailey Bieber start Rhode?
Rhode launched in 2022 as a skincare-focused beauty brand. Bieber developed the company around simple routines, minimalist branding and products intended to fit into everyday skincare.
What happened to Rhode?
In 2025, e.l.f. Beauty agreed to acquire Rhode in a deal valued at $1 billion. Bieber continued to have a leadership role focused on creative direction and innovation.
Is Hailey Bieber still involved with Rhode?
Yes. Following the acquisition, she remained involved with Rhode as its founder and in creative and innovation-related responsibilities.
When did Hailey and Justin Bieber get married?
They married in a civil ceremony in New York on September 13, 2018, and later celebrated with a larger wedding ceremony in South Carolina in 2019.
Conclusion
Hailey Bieber’s career has developed from teenage modeling into a broader combination of beauty entrepreneurship, fashion influence and media visibility. Rhode became the defining business chapter of that journey, culminating in its $1 billion acquisition by e.l.f. Beauty in 2025. Her evolving approach to beauty and fashion continues to shape her public image, while her family life has added another dimension to her story.
For anyone researching Hailey Bieber today, the most useful perspective is to look beyond celebrity headlines and consider the separate roles she has built as a model, founder, beauty figure and fashion personality.
